Brands and products
Marico's Indian portfolio runs across six broad categories. In hair care there is Parachute and Parachute Advansed, Hair & Care, Nihar and Nihar Naturals, Mediker and Livon; in edible oils there is Saffola and the Parachute coconut oil sold for cooking; in skin care there is Parachute Advansed body lotion and the premium ranges under Pure Sense and Just Herbs; in male grooming there is Set Wet, Beardo and Parachute Advansed men's products; in fabric care there is Revive; and in foods there is Saffola Oats, Saffola Fittify, True Elements, Coco Soul, Plix, Cosmix and 4700BC.[1][3]
The overseas portfolio carries different labels because the markets are different: Parachute, Parachute Advansed, HairCode, Fiancée, Herbsindia, Purite de Provence, Oliv, LASHE Superfood, Candid, Caivil, Hercules, Black Chic, Code 10, Ingwe, X Men, Thuan Phat and Isoplus.[3]
The company has said it owns more than 20 brands in India and more than 30 globally, and it has been adding them faster than it has added categories.[3] Recent additions, including Plix, Cosmix and 4700BC, came out of the direct to consumer wave, which is the same route the company explored internally through Studio X and its online only brands.[3][9]
Market share is the measure Marico reports most often, and by that measure the older brands are still the business. In the twelve months to June 2026 it reported a 59 per cent share of rigid coconut oil, 42 per cent of oats, 29 per cent of value added hair oils, 44 per cent of post wash leave on serums and 51 per cent of hair gels, waxes and creams, each of them the first ranked brand in its category.[3]
